Established in 1981, Parallax has transformed into a leading developer of varied assets. Their agile capacity to transition between asset classes has provided them with a distinct advantage.
I was responsible for revitalizing and expanding Parallax Corporate's brand onto the web, resulting in a polished and sophisticated new website. Embracing a minimalistic design approach, I ensured that the focus remained on the spotlighted project images, creating a visually compelling experience. The use of large, bold fonts contributes to a commanding brand presence. I added a moving line in the background that follows the angles of the logo, creating a dynamic effect when the page loads. A noteworthy feature is the Venn diagram on the About page, a unique graphic element I designed to highlight synergies within Parallax's diverse business divisions, thereby reinforcing the brand's identity.
_Design Direction
_Web Design
_Motion UI